The New Normal: 2021 Marketing Benchmark Report

It’s been a helluva year. We want marketers to step into 2021 on their best foot.

Arming you with the data to defend, or ask for more, budget in 2021.

We’ve collected 250 Billion marketing interactions of 2000 companies across 16 industries since COVID started.

Plus, interviewed 100 CEOs, CFOs and COOs of $50M to $5B companies on what they really think of their Marketing Team’s performance this year.

It’s all in one easy to understand report. Allowing you to see how you’re doing against the competition and what your Leadership is expecting from you.

Now you know where to invest your time, and budget in 2021 for the best results.

FIND OUT HOW TO MAKE THE MOST OF YOUR DATA IN 2021.

Download the 2021 Marketing Benchmark Report.

Luxury + Fashion

Ecommerce + Direct to Consumer

Plus 12 more. Find the benchmarks for your exact industry today.

Finance + Insurance

SaaS

We’ve collected 250B marketing interactions from 2000 companies to give you the exact impressions, spend, conversions and engagement metrics to benchmark your performance against your competition across industries like:  

Featured Industries

65%

of CEOs are tentative about Marketing’s ability to deliver. Showing progress in financial terms is the way out.

SOME OF OUR FINDINGS.

48%

of the C Suite are not completely convinced the Marketing Team knows how it is performing against their targets.

65%

of CEOs will invest in new marketing technology if they can see bottom-line results.

THE SOURCE OF OUR DATA.

Benchmarks listed are sourced from a Data Co-Op of 2,000+ companies headquartered in North America and EU facilitated by StrategyBox Partner Pattern89.

The co-op aggregates 250B+ marketing interactions across advertising products for Facebook, Instagram, Google and Display Advertisers.

Our 100 C Suite interviews, and survey, were conducted by Grist, a UK-based thought-leadership and content marketing agency.

57%

increase in digital marketing spend of omnichannel retailers from May to November 2020.